At JAEGER, quality and customer satisfaction come first. At the same time, we want to offer the best experience at the best price, because that's the only way to have fun. How do you reconcile both things? The answer: direct to consumers. This means that we break established structures in which the middlemen take large margins and pass the high prices on to the customer. Through close cooperation with selected partners and direct sales to our end customers, we can offer high-quality fishing equipment at revolutionary prices.